A featured contribution from Leadership Perspectives, a curated forum for enterprise technology leaders, nominated by our subscribers and vetted by the CIOApplications Editorial Board.
Sweet Street
CPG's: What are 2 fundamental pillars to drive growth?
Organizations must affiliate with the market opportunities and find ways to design and build value in.
This comes from the 2 fundamental pillars that drive growth; Product Life Cycle and Sales Growth.
Product life cycle is the epicenter of the robust pathway from A to C. Creating value and providing what the customer wants and is willing to pay for is often the definition of “Design in Quality”.
• Reduce time to market/be more flexible and responsive to the ever-changing dynamics
• Work Smarter culture and utilize value –add resource elements
• Concentrated effort on an effective and innovative new product development process-Stage gate
• Think outside the box-innovation on the front end and capitalize on latent opportunities
Sales Growth:
“Quality” as defined by a customer is just more than the product; it is the ease of doing business, the appearance of the product, the level of service, etc. In summary, it is the experience you have with a vendor. The distance between “Best In Class” and “World Class” is significant. There is a tremendous desire for new products.
The Discovery stage: Customer inspired innovations truly comes from deeper understanding of key attributes through the voice of customer. The first step is to inquire and understand their needs, then how to translate insights into an image of the customer’s context and requirements, upfront. Then through internal brainstorming “chalk talk” sessions select your best concepts that can meet the needs and company process capabilities. Remember the voice of the customer is the discovery stage of the process and must be initiated upstream of the process with tangible attributes. What you can measure you can manage!
