Jerold Schlegel, Director of Quality and Regulatory Compliance, Sweet Street
Some of the biggest hurdles to drive growth in today’s ever changing market are keeping up with the external industry dynamics. If an organization does not have a customer centric sales structure and flawless product introductions, then the future growth can look bleak.
Organizations must affiliate with the market opportunities and find ways to design and build value in.
This comes from the 2 fundamental pillars that drive growth; Product Life Cycle and Sales Growth.
Product life cycle is the epicenter of the robust pathway from A to C. Creating value and providing what the customer wants and is willing to pay for is often the definition of “Design in Quality”.
The product life cycle is a set of interdependent interactions that helps define what is important based on the customer requirements and flawless consistent delivery. The correct approach to a robust Product Life Cycle process should be focused on specific and measurable improvement levels such as;
• Reduce time to market/be more flexible and responsive to the ever-changing dynamics
• Work Smarter culture and utilize value –add resource elements
• Concentrated effort on an effective and innovative new product development process-Stage gate
• Think outside the box-innovation on the front end and capitalize on latent opportunities
“Quality” as defined by a customer is just more than the product; it is the ease of doing business, the appearance of the product, the level of service, etc. In summary, it is the experience you have with a vendor. The distance between “Best In Class” and “World Class” is significant. There is a tremendous desire for new products.
The Discovery stage: Customer inspired innovations truly comes from deeper understanding of key attributes through the voice of customer. The first step is to inquire and understand their needs, then how to translate insights into an image of the customer’s context and requirements, upfront. Then through internal brainstorming “chalk talk” sessions select your best concepts that can meet the needs and company process capabilities. Remember the voice of the customer is the discovery stage of the process and must be initiated upstream of the process with tangible attributes. What you can measure you can manage!